LEVEL UP YOUR MARKETING

Your Step-by-Step Guide to Marketing Success as a mortgage broker

  • New to Marketing? Master the basics without feeling overwhelmed.

  • Unsure Where to Start? Follow a clear, actionable plan tailored for beginners.

  • Want to Build Confidence? Learn the tools and techniques to grow your mortgage business with ease.

  • Struggling to Stand Out? Discover how to create a brand that makes clients come to you.

  • Looking for Simple Solutions? Implement easy-to-follow systems that deliver real results.

The Mortgage Marketing Blueprint is designed specifically for mortgage brokers who are new to marketing and want to gain a solid foundation for success. Whether you're just starting out or looking to level up, this guide will equip you with everything you need to confidently promote your services, attract leads, and build a thriving business.

WHY THIS COURSE IS PERFECT FOR BEGINNERS:

No Experience Needed

This course breaks down marketing into simple, manageable steps.

Actionable Insights

Every section provides practical advice that you can implement right away.

Proven Methods

Learn strategies that have helped hundreds of brokers achieve their goals.

Step-by-Step Guidance

From content creation to lead generation, you’ll be guided every step of the way.

WHAT YOU'LL LEARN:

Online Lead Generation Basics

  • Understand how to attract leads through brand touchpoints.

  • Learn the difference between referral, brand, and demand leads—and why you need all three.

The Online Authority Formula

  • Build credibility by focusing on four key pillars: knowledge, implementation, social proof, and active presence.

  • Learn how to position yourself as the expert clients trust.

Content Creation Made Easy

  • Answer the top 10 questions every client asks, from "How much can I borrow?" to "What documents do I need?"

  • Use the Content Lifesaver Framework to turn one idea into six different types of content.

Pre-Appointment Process

  • Save time by qualifying leads with a mini fact-find and credit checks.

  • Learn how to avoid wasting time on unqualified leads.

Follow-Up and Results Sharing

  • Strengthen relationships with consistent updates.

  • Showcase your wins on social media to attract more clients.

Testimonials and Referrals

  • Ask for testimonials at the right time to maximise impact.

  • Create memorable client experiences that lead to organic referrals.

BLUEPRINT SUCCESS...

Ripley Salgueiro

First Time Finance

Challenge:

Ripley had participated in several paid marketing courses without seeing significant improvement in his business. He was in search of something that offered clear, actionable guidance.

Solution:

Intrigued by the blueprint, Ripley downloaded this free resource and spent an afternoon absorbing the content. He was eager to implement the strategies I laid out, aiming to transform how he approached his business.

Results:

  • Referral Increase: Ripley quickly saw results; within just a week of applying the blueprint’s strategies, he received seven referrals from a single client, leading to multiple deals.

  • Professional Development: The Mortgage Marketing Blueprint proved to be the most effective resource Ripley had used, surpassing previous courses in clarity and impact.

  • Endorsement: Ripley strongly recommends the blueprint, crediting it for substantial improvements in his business operations and success.

WHO AM I & WHY SHOULD YOU CARE?

Hi, I’m Ash Borland, a specialist in Mortgage Business Coaching and Marketing Strategy, dedicated to helping brokers and protection advisers achieve their goals.

My focus is on helping you refine your skills and simplify your approach, so you can scale your business, increase your impact, and maximise your earning potential.

I collaborate with mortgage brokers to develop tailored strategies that accelerate growth and create a memorable personal brand that sets you apart from the competition.

My Philosophy:

Be the Craftsman

Your success shouldn’t be handed over to someone else. In a fast-moving industry, it might seem easier to delegate your marketing, but real growth comes from owning the process. As a mortgage broker, your personal brand is your greatest strength, and no one can represent it better than you. As your business coach, I’ll help you take charge of your brand and marketing strategy. Together, we’ll focus on mastering skills like content creation and social selling, empowering you to build an authentic, impactful brand that thrives no matter the market conditions.

Positive Mindset

Guided by stoic principles, I bring a calm and focused approach to tackling the challenges of the ever-evolving mortgage market. As your coach, I’ll support you in building resilience, embracing change, and staying on track. Together, we’ll transform obstacles into opportunities for growth. By adopting a stoic mindset, you’ll gain the ability to focus on what you can control and take purposeful actions that deliver tangible results. This mental clarity and strength will equip you to navigate your business with confidence, even in the face of adversity.

Family First

As a husband and father of two, I know how vital it is to find balance. Building a business isn’t just about financial success—it’s about creating a life that reflects your values and priorities. As your mortgage broker coach, I’ll help you design a business that supports your personal and family life. Together, we’ll develop strategies that enable you to reach your professional goals while staying present for your loved ones. By focusing on efficiency, smart automation, and effective delegation, we’ll ensure your business thrives without compromising the time and energy that matter most to you.

You don’t need to be a marketing expert to succeed. With this blueprint, you’ll gain the confidence and tools to grow your business while keeping things simple and achievable.

Hundreds of mortgage brokers have started here and gone on to build businesses they’re proud of. Now it’s your turn.