Simplifying Success For Mortgage Brokers

Ash borland, Mortgage Marketing and Sales coach

How Top Mortgage Brokers Stand Out

In the mortgage world, blending in just doesn’t cut it. You’ve got to stand out. And it’s not about working harder, but smarter. The best brokers use personal branding and content marketing to become local stars.

Without the right tools, many brokers fade into the background, missing chances to connect and grow. It’s not just about being seen; it’s about creating real relationships that lead to business.

Start Standing Out Today:

  • Build Your Personal Brand: Tell your story. Who are you? Why do you do what you do? Let people know.

  • Create Engaging Content: Share tips and stories that help, entertain, and inform.

  • Get on Video: Put a face to your name with videos. It’s the best way to connect.

  • Try Social Selling: Blend your selling with your social interactions, making every chat count.

  • Automate to Save Time: Use tools that let you focus more on connecting with people.

Ready to become a standout mortgage broker? Work with me as your coach, and let's elevate your business together. Contact me to get started!

My Service

I firmly believe in quality over quantity when it comes to client relationships, which is why I champion one-to-one accountability and bespoke coaching.

My approach has consistently proven successful, as it allows me to fully understand each client's business and provide dedicated guidance.

By focusing entirely on you, rather than spreading attention across group sessions or generic courses, I ensure that the strategies we implement are perfectly tailored to your needs.

My coaching is centered around personal branding, content marketing, and social selling techniques.

These are designed not just to enhance your visibility in the local area, but also to significantly increase your impact and income, helping you craft the work/life you desire.

Currently, I offer a single, exclusive service because I am committed to delivering unparalleled results to a select group of clients.

When you work with me, you're choosing a partner who invests wholeheartedly in your success and equips you with the tools to achieve it.

1-1 Coaching

Accountability is the cornerstone of success, and my one-to-one coaching embodies this belief, making it the most effective method to secure the results you desire. I offer regular, personalised sessions via Zoom, where we craft clear, actionable steps tailored to your needs. Together, we'll ensure you not only meet your business goals but also stay ahead in the dynamic fields of social selling and content marketing within the mortgage industry. My approach ensures you're always at the cutting edge, poised for success.

24 hour Access

Gain direct access to me through my exclusive client-only WhatsApp support. Beyond our regular sessions, you can send me voice notes, videos, and any questions at any time, ensuring you're always supported and relentlessly advancing towards your goals. This continuous, personalised communication sets my coaching apart, making sure you're never alone in your journey to success.

Cutting Edge Marketing Tech

Working with me gives you access to state-of-the-art marketing technology, enabling you to automate and personalise your online brand while saving thousands of pounds in software costs. Enjoy the benefits of unlimited email marketing, comprehensive website hosting, social media scheduling, document signing, and calendar booking software. But that's just the beginning. All these tools are included when you choose me as your coach, ensuring you have everything you need to succeed in today’s competitive market.

Here are some client stories and successes

Karla Edwards

"Ash has been instrumental in keeping me focused and on track. His honest and direct approach ensures that I stay true to my strengths, especially as I navigate the complexities of self-employment. Over the past four years, his guidance has been unwavering, proving his genuine commitment to my personal and professional growth. Ash is like a Gandalf in business and personal development—wise, perceptive, and heartfelt. Anyone seeking to enhance their life and career would greatly benefit from working with him. I am immensely grateful for his impact on my life."

Client Outcomes

  • Industry leading Influencer

  • All leads generated online

  • Multi-award winner

Anish Patel

"Starting out, I was lost in a sea of generic social media content, but working with Ash transformed my approach. He helped me create a brand that truly represents me, drawing in my ideal clients. Ash's guidance was instrumental, but it was my hard work that brought the vision to life. Together, we're building an online brand I'm proud of, with long-term plans that have already significantly boosted my income. I'm excited about the future of my business and grateful for Ash’s dedication as we continue to grow together."

Client Outcomes

  • Shifted to personalised brand content.

  • Attracting ideal clients successfully.

  • Significant income growth achieved.

  • Set long-term business plans.

mortgage broker client increased their protection sales by 230% since working together
mortgage broker client made an extra £120,000 of income working together

Matthew Chapman

"I thought I knew about social media and authenticity until I worked with Ash Borland. He revolutionised my approach, helping me leverage my audience and build the Protection Coach brand and business. His expertise has been crucial to my success. I'm incredibly grateful for Ash's guidance and skills, which are truly unparalleled. Thank you, Ash, for making this possible!"

Client Outcomes

  • Established an authority brand

  • Created a coaching and consulting business

  • Brand partnerships and sponsorship

  • Public speaking opportunities

Nicola Huxley

"Working with Ash for a year has been transformative. Initially skeptical, I've now fully integrated creating, recording, and sharing stories into my daily routine, all thanks to Ash's guidance in keeping me disciplined and accountable. Under his mentorship, our protection sales have skyrocketed by over 230%, and we've even been shortlisted for awards. More importantly, our sessions have brought clarity and focus to our entire business. I'm excited to see what the next year brings. If you're considering Ash, don't hesitate—just go for it!"

Client Outcomes

  • Integrated creating, recording, and sharing stories into daily routine.

  • Achieved a more than 230% increase in protection sales.

  • Shortlisted for industry awards.

  • Gained clarity and focus on the business as a whole.

  • Became one of the IPTF "7 Advisers"

About Me

Ash borland, Mortgage Marketing and Sales coach

Name: Ash Borland

Profession: Sales & Marketing Coach.

Background: Former mortgage broker.

Industry Innovation: Early adopter of video content in the mortgage industry.

Main Service: Helping mortgage brokers increase their impact and income through 1-1 coaching.

Approach: Unique methods focusing on personal branding, social selling, and actionable content marketing.

Philosophy: Belief that with patience and dedication, anyone can build their desired brand.

If You're New, Then Start Here ⇩

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Boost Your Mortgage Business with My Marketing Blueprint 2.0!

Struggling with online leads or establishing yourself as an expert?

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Get ready to tackle your biggest marketing challenges with ease and see more referrals come your way.

Jump into Blueprint 2.0 and start making a real difference in your business today!


How long does it take to see results?

Building a true and authentic authority brand takes time and consistent effort. Typically, I advise clients that it will take about 18 months of steady work to begin seeing tangible results. It's definitely a long-term strategy, but it's worth it. I have clients who have been working with me for over five years, and they continue to see the benefits of their persistence and dedication to building their brand.

Is it necessary for me to use video to market my business as a mortgage broker?

Absolutely! As a mortgage broker, you are essentially the product. It's crucial for people to get to know, like, and trust you, and the most effective way to achieve this is by showing your face on video. This allows potential clients to recognise you even before they meet you in person. Video is the only medium that lets people hear your voice, see your expressions, and truly understand what you offer. To drive effective results and boost both your impact and income, utilising video is essential.

Can I post content on social media without worrying about compliance issues?

Each network has its own rules, and compliance requirements can vary significantly. I collaborate closely with my clients to develop content that not only meets these regulatory standards but also boosts brand awareness and addresses key audience concerns. While it's ultimately your responsibility to ensure your content complies with financial promotion regulations, I actively monitor these rules and keep my clients well-informed about any new changes. This helps you stay on top of compliance while effectively engaging with your audience.

How can I work with you?

My ideal clients are typically fee-charging advisors with annual turnovers between £100,000 and £200,000 who are open to selling protection. They should be motivated to build an authoritative brand in their local area and proactive enough to take action independently. Due to the exclusive nature of my coaching, I offer very limited spots, and they fill up quickly. Therefore, I recommend joining the waiting list to ensure you're notified as soon as new coaching opportunities become available.


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