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Can You Work As A Mortgage Broker While Studying CeMAP?
New mortgage brokers can work in support roles while studying CeMAP. Learn what roles are allowed, how employers view it, and how to gain experience early. ...more
Ash Borland blog
January 07, 2026•7 min read
Mortgage Broker Interview Questions (UK): What Do Employers Really Want to Hear?
A practical guide to mortgage broker interview questions in the UK, explaining what employers assess and how new mortgage brokers should prepare. ...more
Ash Borland blog
January 06, 2026•8 min read
How Can Mortgage Brokers Train AI To Sound Like Them?
Learn how mortgage brokers can train AI to match their voice, avoid generic content, and use AI effectively for SEO and mortgage marketing. ...more
Ash Borland blog
January 04, 2026•8 min read
How Many Google Reviews Do You Need To Outrank Competitors As A Mortgage Broker?
Learn how Google reviews really affect local SEO for mortgage brokers, why volume alone doesn’t rank, and what matters more. ...more
Ash Borland blog
December 29, 2025•8 min read
What Support Do New Mortgage Brokers Get From Networks?
What mortgage broker networks actually support, where new brokers get frustrated, and how UK mortgage advisors should use networks properly. ...more
Ash Borland blog
December 29, 2025•6 min read
Should You Start Employed Or Self-Employed As A Mortgage Broker?
Should mortgage brokers start employed or self-employed? A clear UK guide explaining learning curves, risk, income and long-term career structure. ...more
Ash Borland blog
December 27, 2025•8 min read
Does Local SEO Actually Work For Mortgage Brokers?
Local SEO for mortgage brokers explained. Learn how it works, why it fails, and how to generate consistent local mortgage enquiries. ...more
Ash Borland blog
December 27, 2025•7 min read
How Can Mortgage Brokers Talk About Protection Without Sounding Salesy?
How mortgage brokers can sell protection insurance confidently, handle objections, and build stronger client relationships without sounding salesy. ...more
Ash Borland blog
November 20, 2025•9 min read
LinkedIn for Mortgage Brokers: How to Get More Leads
Learn what to post on LinkedIn as a mortgage broker to build authority, attract clients, and generate consistent leads organically. ...more
Ash Borland blog
November 06, 2025•8 min read
What Are the Best Content Topics for Mortgage Brokers?
Discover the best content topics for mortgage brokers to attract leads, build trust, and grow your business through effective content marketing. ...more
Ash Borland blog
October 21, 2025•6 min read
How Can a New Mortgage Broker Run a Successful Discovery Call?
Learn how to run a successful discovery call as a new mortgage broker. Expert advice from a mortgage broker coach on growing your career as a mortgage broker and mastering client communication. ...more
Ash Borland blog
October 17, 2025•8 min read
How Can Mortgage Brokers Batch Record Videos to Create Consistent Leads and Content?
Learn how mortgage brokers can batch record videos efficiently to attract leads, stay consistent, and grow their brand with a clear video marketing system. ...more
Ash Borland blog
October 07, 2025•8 min read
How Can Mortgage Brokers Present Insurance Premiums Without Scaring Clients?
Learn how mortgage brokers can present insurance premiums confidently using price anchoring, percentages, and psychology to increase protection sales. ...more
Ash Borland blog
October 07, 2025•8 min read
What Are the Biggest Mistakes Mortgage Brokers Make in Submission Calls?
Learn the biggest mistakes mortgage brokers make in submission calls and discover how to improve protection sales, conversions, and client trust. ...more
Ash Borland blog
October 07, 2025•8 min read
How Can Mortgage Brokers Stop Clients From Shopping Around at Remortgage Time?
Learn how UK mortgage brokers can build client loyalty, improve retention, and stop clients from shopping around at remortgage time with proven systems. ...more
Ash Borland blog
October 07, 2025•8 min read
Why Is the First Client Call the Most Important Part of the Mortgage Sales Process for Brokers?
Master the first client call as a mortgage broker. Build trust, anchor your value, and shape a smoother sales process from the start. ...more
Ash Borland blog
September 25, 2025•6 min read
How Should Mortgage Brokers Handle the “Cheaper Rate Online” Objection?
Learn how mortgage brokers can handle cheaper rate objections, build client trust, and focus on outcomes instead of online mortgage comparisons. ...more
Ash Borland blog
September 24, 2025•7 min read
What Is the Best Way to Explain Income Protection to Clients?
Learn how mortgage brokers can explain income protection clearly, focusing on paydays, lifestyle, affordability, and financial resilience. ...more
Ash Borland blog
September 23, 2025•6 min read
How Can Mortgage Brokers Turn YouTube Videos Into SEO-Friendly Blogs?
Turn YouTube videos into SEO blogs. Mortgage brokers can rank on Google, double reach, and generate more leads without extra content. ...more
Ash Borland blog
September 22, 2025•6 min read
How Long Does It Really Take to Become a Successful Mortgage Broker After CeMAP?
Discover the real mortgage broker career timeline after CeMAP. Learn when income starts, how to gain CAS, and how long it takes to feel confident. ...more
Ash Borland blog
September 19, 2025•6 min read
How Can Mortgage Brokers Turn a Mortgage Offer Into a Memorable Client Experience?
Learn how mortgage brokers can turn a mortgage offer into a memorable client experience with video reviews, WhatsApp updates, and Google reviews. ...more
Ash Borland blog
September 18, 2025•7 min read
How Can Mortgage Brokers Build Instant Trust on a Discovery Call?
Learn how mortgage brokers can build trust instantly on discovery calls with proven frameworks to boost conversions and client confidence. ...more
Ash Borland blog
September 17, 2025•7 min read
How Can Mortgage Brokers Position Protection as Part of the Mortgage Journey?
Learn how mortgage brokers can position protection as essential, boost client trust, increase income, and build a sustainable business. ...more
Ash Borland blog
September 16, 2025•7 min read
How Can Mortgage Brokers Use Instagram Stories to Build Trust Quickly?
Discover how mortgage brokers can use Instagram Stories to build trust, nurture clients, and convert followers into long-term mortgage leads. ...more
Ash Borland blog
September 15, 2025•6 min read
How Long Should Mortgage Broker Videos Be to Attract Leads?
Discover the best video lengths for mortgage brokers to boost awareness, build trust, and generate leads with short, mid, and long-form content. ...more
Ash Borland blog
September 05, 2025•5 min read
Why Should Mortgage Brokers Take Blogging Seriously in 2025?
Discover why blogging in 2025 is essential for mortgage brokers to boost SEO, win AI search visibility, and generate leads on autopilot. ...more
Ash Borland blog
September 05, 2025•8 min read
What Content Should Mortgage Brokers Post Online to Attract Clients?
Discover what content mortgage brokers should post online to build authority, attract clients, and generate consistent mortgage leads ...more
Ash Borland blog
August 25, 2025•5 min read
Should Mortgage Brokers Outsource Their Marketing or Do It Themselves First?
Discover why mortgage brokers should master their own marketing before outsourcing to save money, build authority, and generate consistent leads. ...more
Ash Borland blog
August 21, 2025•6 min read
Mortgage Business Expert Secrets: How Can Mortgage Brokers Create a Scalable Brokerage?
Learn expert secrets to scale your mortgage brokerage with systems, automation, branding, and sales strategies for sustainable growth. ...more
Ash Borland blog
August 19, 2025•5 min read
How Can Mortgage Brokers Make Their Competition Irrelevant?
Learn how mortgage brokers can stand out by packaging services, niching, building a signature process, adding personality, and staying consistent. ...more
Ash Borland blog
August 19, 2025•6 min read