1-1 COACHING FOR MORTGAGE BROKERS
Grow Your Mortgage Business with Expert Coaching
Overwhelmed by Workload? Achieve work-life balance with streamlined processes.
Struggling to Grow Income? Implement strategies that drive your business to six and seven-figure success.
Feeling Uninspired? Reignite your passion for your career and love what you do every day.
Invisible in the Market? Become the go-to broker with a powerful personal brand.
Drowning in Admin? Leverage cutting-edge technology to automate and enhance your business.
Join hundreds of mortgage advisers who have overcome business challenges with my 1-1 mortgage broker coaching. Specialising in marketing, sales, and operational processes, I help brokers build successful lifestyle businesses that generate six- and seven-figure incomes, all while maintaining a fulfilling work-life balance.
How to Generate Free Mortgage Leads on Facebook: A Step-by-Step Guide for Mortgage Brokers
Discover how mortgage brokers can generate free leads on Facebook using organic strategies, personal branding, and content marketing tips. ...more
Marketing
September 30, 2024•9 min read
How to Close More Mortgage Deals: Proven Sales Strategies for Mortgage Brokers
Learn proven sales strategies from Ash Borland to help mortgage brokers close more deals and boost their mortgage business success. ...more
Sales
September 28, 2024•8 min read
How to Become a Directly Authorised Mortgage Broker in the UK: Step-by-Step Guide, Costs, and Compliance
Learn how to become a directly authorised mortgage broker in the UK, covering costs, FCA compliance, and benefits, with expert tips from a mortgage broker coach. ...more
Business
September 26, 2024•8 min read
WHO AM I & WHY SHOULD YOU CARE?
I’m Ash Borland, a Mortgage Business Coach and passionate entrepreneur based in the vibrant city of Cambridge, UK. I specialise in helping mortgage brokers and protection/insurance advisers achieve success. With a strong belief in mastering your own craft, I’m dedicated to empowering brokers to simplify their processes, grow their businesses, and maximise both impact and income.
As a mortgage broker coach, I provide tailored strategies to accelerate your business and build a strong personal brand.
Why Work With Me?
Proven Track Record
I’ve worked with countless mortgage brokers, helping them transform their personal brands from ordinary to standout. My clients consistently see tangible results—improved visibility, increased client engagement, and substantial business growth. With deep knowledge of the unique challenges and opportunities in the mortgage industry, I bring a proven track record of success. As a mortgage broker coach, I focus on delivering measurable outcomes, helping brokers like you elevate your brand and scale your business effectively.
Entrepreneurial Spirit
As a self-made entrepreneur with a deep understanding of the mortgage industry, I’ve faced the same challenges you do. I know what it takes to build and sustain a thriving business in a competitive market. As a mortgage broker coach, I’m not just a consultant; I’m a partner who has experienced both the highs and lows. I’ll work alongside you to navigate industry complexities, turning obstacles into opportunities and building a brand that resonates with both clients and peers.
Content Marketing Expertise
In the mortgage industry, trust is everything. My content marketing strategies are designed to position you as the go-to expert in your field. As a mortgage broker coach, I help you create compelling, informative content that directly addresses your clients’ needs—whether through blog posts, social media, or videos. Together, we’ll build a content strategy that not only boosts your online presence but also strengthens your reputation, attracting qualified leads and converting them into loyal clients.
Minimalist Approach, Maximum Impact:
The mortgage industry is full of noise, but I focus on what truly matters. My minimalist approach as a mortgage broker coach ensures that your brand strategy is streamlined and effective. We’ll hone in on the elements that make you stand out, ensuring that every piece of content, every strategy, and each client interaction is purposeful and impactful. This simplified approach not only makes your marketing more efficient but also maximises results, helping you thrive in a crowded marketplace.
Increase Income Opportunities
As a mortgage broker, you're constantly looking for ways to grow your business and boost your income. As your mortgage business coach, I’ll help you identify and tap into new income streams—whether through attracting higher-value clients or offering additional services. Together, we’ll craft a strategy that not only enhances your brand but also increases your bottom line, ensuring your efforts lead to substantial financial gains and long-term success in the mortgage industry.
My Philosophy:
Be the Craftsman
Don’t outsource your success. In today’s fast-paced world, it’s tempting to hand off your marketing, but true mastery comes from within. As a mortgage broker, your personal brand is your most valuable asset, and no one understands it better than you. As your mortgage business coach, I empower you to take control of your brand and marketing strategy. From mastering content creation to social selling, you’ll build a powerful, authentic brand and gain the skills needed to thrive in any market condition.
Positive Mindset
Influenced by stoicism, I approach challenges in the mortgage industry with a calm and positive mindset—essential in a constantly shifting market. As your mortgage broker coach, I’ll help you build resilience, adapt to changes, and maintain focus. Together, we’ll turn challenges into growth opportunities. By adopting a stoic mindset, you’ll learn to control what’s within your power and focus on actions that drive real results. This mental strength will empower you to lead your mortgage business with clarity and determination, even in tough times.
Family First
As a husband and father of two, I understand the importance of balance. You’re not just building a business—you’re building a life. As your mortgage broker coach, my goal is to help you create a lifestyle business that aligns with your personal values and family life. We’ll design strategies that let you achieve professional goals while being present for your family. Through efficiency, automation, and delegation, your business will thrive without sacrificing precious time at home, supporting both your dreams and your well-being.
If you’re a mortgage broker looking to elevate your brand and grow your business, let’s connect. As your mortgage broker coach, we’ll craft a strategy that sets you apart in the industry while aligning with your values and goals. Together, we’ll take your business to the next level.
DON'T BELIEVE ME? WHY SHOULD YOU?
I wanted to share the inspiring journey of my client, Anish Patel, from A Niche Mortgages. This case study highlights the transformative power of finding your unique voice and building a personal brand that truly represents who you are, guided by focused mortgage broker coaching.
Anish Patel
A Niche Mortgages
Challenge:
When Anish Patel first started working with me, he felt lost among the generic social media content common in the industry. He was creating content similar to everyone else, which didn't resonate with him personally or reflect his true identity. This lack of authenticity led to dissatisfaction and missed connections with his ideal clients.
Solution:
Through our coaching sessions, we focused on identifying Anish's unique strengths and passions, aligning his brand's identity with his true self. The goal was to create content that authentically represented him and attracted the right audience.
Implementation:
Authentic Content Creation: We worked on crafting content that truly represented Anish's personality and values. This involved brainstorming, refining ideas, and ensuring the content felt genuine.
Brand Identity Development: Together, we built a brand identity that was true to Anish, reflecting his unique perspective and approach to his business.
Strategic Guidance: I provided ongoing support and direction, helping Anish stay focused on his vision and execute it effectively.
Results:
Increased Client Engagement: By creating content that was authentic and aligned with his values, Anish began attracting his ideal clients who resonated with his message.
Business Growth: Beyond just increased engagement, Anish experienced a significant increase in income, thanks to the alignment of his brand with his true self.
Future Plans: Anish is now excited about the future of his business, with clear plans for growth and expansion, confident in the brand he has built.
Client Testimonial:
"When I first started working with Ash, I was lost. I was creating social media content like everyone else, and I didn't really like it. It wasn't me. Now, I'm finally at a place where I love the identity of my brand and the content I'm creating. The content represents me as a person, and I'm actually attracting my ideal client because of it. That's all with the help of Ash. He saw my vision and helped me get there.
You have to put in the hard work to deliver the results, and I can't deny the income has increased massively. But it's gone beyond that now. I'm more interested in creating the online brand I want my business to be. I love where my business is now with Ash's help, and I'm excited about where we'll take it in the future—five, ten years down the line. We've got massive plans, and Ash will be there with me from day one to the end."
Anish's journey shows the power of finding and embracing your unique voice in business. I look forward to helping you discover and develop your brand identity.
I wanted to share an inspiring testimonial from one of my long-term clients, Karla Edwards. Her story showcases how my mortgage broker coaching can lead to profound personal and professional growth, helping brokers reach their full potential.
Karla Edwards
The Protection Parent
Challenge:
When Karla Edwards began working with me, she struggled to maintain focus and direction as a self-employed mortgage broker. Her tendency to go off on tangents made it hard to stay aligned with her business goals.
Solution:
Over the last four years, I’ve provided Karla with consistent mortgage broker coaching, focusing on guidance, accountability, and clarity. Together, we harnessed her strengths to keep her on track both professionally and personally, resulting in significant growth.
Implementation:
Focused Guidance: I helped Karla stay in her lane, leveraging her core strengths and ensuring she remained aligned with her goals.
Honest and Direct Feedback: My approach involved being honest and direct, always prioritising the client's best interests. This clarity helped Karla make informed decisions and stay committed.
Personal Development: Beyond professional growth, our sessions also focused on personal development, enhancing confidence, self-awareness, and emotional intelligence.
Results:
Business Success: The consistent focus and guidance have led to significant business growth and success in areas like social media engagement and customer relations.
Personal Growth: Karla experienced a notable increase in confidence and clarity, gaining a deeper understanding of her personal and professional identity.
Long-term Relationship: The continued partnership over four years has been a testament to the value and trust built through our work together.
Client Testimonial:
"What can I say about Ash? In all honesty, genuinely, I don't think I'd be where I am today without Ash. He has pushed me, kept me focused, and made sure that I'm on the right track. I'm someone who goes off on tangents, and he's always there to bring me back, reminding me to stay in my lane and focus on what I'm good at.
Especially when you're self-employed, it's tough to stay on course unless someone is there to guide you. Ash does this with honesty, which I love. He's very direct, tells you as it is, but always with the best intentions. I've been working with Ash for four years, and I've never felt like what he's telling me isn't what's best for me.
Anyone who wants to be better, succeed in business, or be the best version of themselves personally and professionally, needs Ash. I wouldn't be who I am today without his guidance. He's my Gandalf—wise, on the ball, and with a heart. If you're considering working with him, you'd be a fool not to try."
This story highlights the profound impact that focused coaching can have on both business success and personal growth. I look forward to helping you achieve similar transformations. Join my waiting list here, and keep an eye on your inbox—I’ll notify you as soon as a spot in my coaching program becomes available.
I want to share another inspiring success story from a client who has seen remarkable results. This case study showcases the power of consistent effort and strategic guidance.
Nicola Huxley
Sphere Financial
Challenge:
When Nicola Huxley first started working with me, there was uncertainty about the long-term commitment to regular content creation and strategic planning. The goal was to integrate these practices into daily business operations and see tangible results.
Solution:
Over the course of a year, we worked together to establish a disciplined approach to content creation and sharing. I provided ongoing support, helping Nicola stay accountable and focused. The emphasis was on storytelling, connecting with the audience, and building a consistent brand presence.
Implementation:
Routine Content Creation: We developed a system for regularly creating, recording, and sharing stories that resonate with the target audience.
Strategic Planning: Our sessions included refining the business's overall strategy, focusing on clarity and specific goals.
Discipline and Accountability: Regular check-ins ensured that Nicola stayed on track, maintaining momentum and adjusting strategies as needed.
Results:
Increased Sales: Protection sales increased by over 230%, a significant boost that transformed the business.
Recognition: Sphere was shortlisted for several awards, highlighting the impact of the improved marketing and strategic focus.
Business Clarity: Perhaps most importantly, our work together brought clarity and a focused vision for the business's future.
Client Testimonial:
"I've been working with Ash for a year now, and it's absolutely flown by. I remember thinking, no way can I do this for a year. And now it's just part of my daily life, creating, recording, and sharing stories, all with Ash helping me stay disciplined and accountable. And just like he said he would, it's made a big difference.
My job is now completely different from when we started. Our protection sales have increased over 230%, and we've been shortlisted for awards. But perhaps most importantly, our sessions have created clarity and focus on the business as a whole. I certainly can't wait to see where the next 12 months take us.
If you're looking at Ash and want to use him, stop thinking and just do it."
This case study is a testament to what can be achieved with dedication and the right guidance. I'm excited to help you reach similar heights and bring clarity to your business. Keep an eye on your inbox—I'll be in touch as soon as a spot opens up in the coaching program.
I wanted to share another success story from a client who has seen significant improvements in both business growth and work-life balance. This case study highlights the practical benefits of refining your brand strategy and content creation.
Becki Davidson
XL Financial LTD
Challenge:
Becki Davidson, a busy advisor at XL Financial LTD, faced challenges balancing daily work demands with efforts to build a strong brand presence. Procrastination around content creation and branding often led to long workdays, without a clear strategy to streamline these efforts.
Solution:
Over the course of a year, we worked together to develop a systematic approach to content creation that fit into Becki's busy schedule. The focus was on producing informative and useful videos, rather than aiming for viral content. This practical approach was designed to establish credibility and attract the right audience.
Implementation:
Content Creation Strategy: We crafted a content plan focused on creating videos that provided valuable insights and information, catering specifically to Becki's target audience.
Accountability and Efficiency: Regular sessions helped Becki stay accountable, reducing procrastination and streamlining processes to avoid excessively long workdays.
Brand Building: The consistent and valuable content helped in gradually building a strong and trustworthy brand.
Results:
Increased Engagement: The videos received numerous referrals and positive comments for their informative nature, establishing Becki as a knowledgeable and reliable source.
Business Growth: Shortly after starting the content strategy, Becki was contacted by a large landlord with a portfolio of over 60 properties, significantly boosting business opportunities.
Financial Gains: The latest year's figures showed a 28% increase in turnover and a 53% increase in profit, clearly linked to the improved branding and content efforts.
Client Testimonial:
"I've been working with Ash for about a year, and I've received lots of referrals and comments on how informative people find the videos. They aren't funny, they're never going to go viral, but they are useful, and that's the main thing. If I can help one person out per video, it's a success. It's a match made in heaven to have someone call me out for procrastination around brand building and help me, as an already busy advisor, streamline my processes to avoid the 15-16 hour days I was in the habit of doing.
Not long into starting my content, I was contacted by a large landlord with a portfolio of over 60 properties. This alone has made Ash worth his weight in gold, and my latest year's figures show a 28% increase in turnover and a 53% increase in profit. This is no coincidence that this happened after working with Ash."
This case study is a testament to what can be achieved with dedication and the right guidance. I'm excited to help you reach similar heights and bring clarity to your business. Keep an eye on your inbox—I'll be in touch as soon as a spot opens up in the coaching program.
HERE ARE SOME MORE TESTIMONIALS
FAQ
What does a mortgage broker coach do?
A mortgage broker coach helps mortgage brokers grow their businesses by offering expert guidance in areas like sales, marketing, and business processes. A coach provides actionable strategies to improve lead generation, boost client conversions, and streamline operations. Whether you’re a new broker or an experienced one, a coach helps you build a successful mortgage business by identifying growth opportunities and implementing effective processes.
Who benefits from mortgage broker coaching?
Mortgage broker coaching is beneficial for anyone in the mortgage industry, whether you're new or established. If you're looking to grow your mortgage business, increase lead generation, or improve client conversions, coaching provides the tools and strategies to achieve those goals. Coaching is particularly helpful for brokers who feel stuck, want to scale their operations, or need help with mortgage marketing and sales techniques.
How can coaching help me grow my mortgage business?
Mortgage broker coaching helps you grow your mortgage business by teaching you proven strategies for lead generation, client conversions, and building a personal brand. A coach helps you refine your sales techniques, create more efficient business processes, and establish a solid mortgage marketing strategy. With the right coaching, you can increase your client base and revenue while working smarter, not harder.
Why should I choose a mortgage broker coach instead of figuring it out on my own?
While figuring it out on your own may work, a mortgage broker coach provides a faster, more efficient path to success. A coach offers specialized knowledge, saves you time, and helps you avoid costly mistakes. With expert guidance, you can improve your mortgage marketing, streamline your business operations, and generate more leads, which accelerates your growth and boosts your success.
What makes a successful mortgage broker coach?
A successful mortgage broker coach combines industry expertise with a proven track record of helping brokers grow their businesses. I bring years of experience in the mortgage industry, both as a broker and a coach, which allows me to provide tailored strategies that deliver results. My focus on mortgage marketing, lead generation, and sales techniques helps brokers improve client retention and grow their revenue.
How does mortgage broker coaching work?
Mortgage broker coaching begins with an evaluation of your business, followed by a personalised plan to address your specific needs. Sessions may focus on improving mortgage marketing strategies, enhancing sales techniques, or streamlining business processes. Through one-on-one coaching, you'll gain actionable insights and ongoing support to grow your mortgage business, increase client conversions, and optimise your operations for long-term success.
What results can I expect from mortgage broker coaching?
Mortgage broker coaching can help you see significant improvements in lead generation, client conversions, and revenue growth. Clients often experience enhanced personal branding, more efficient business processes, and better sales techniques. Whether you’re looking to scale your mortgage business or improve your marketing efforts, coaching delivers tangible, measurable results over time.
How much does mortgage broker coaching cost?
The cost of mortgage broker coaching varies depending on the level of support you need. I offer flexible packages, ranging from one-time strategy sessions to ongoing coaching programs designed to grow your mortgage business. While the cost will depend on your specific needs, investing in a coach can deliver high ROI by improving lead generation, client retention, and overall business performance.
How long does it take to see results from mortgage broker coaching?
You can start seeing initial results from mortgage broker coaching within the first few months, particularly in areas like client conversions. However, long-term growth—such as increasing revenue or optimising your mortgage marketing strategy—typically takes 6 to 12 months. The more you implement the strategies discussed in coaching, the faster and more substantial your results will be.
Is mortgage broker coaching suitable for me if I’m new to the industry?
Yes, mortgage broker coaching is ideal for those new to the industry. As a new broker, coaching helps you avoid common mistakes and fast-tracks your success by giving you a clear strategy for mortgage marketing, lead generation, and client management. With personalised coaching, you can build a solid foundation for a successful mortgage business right from the start.
Can you help me with social media marketing as a mortgage broker?
Yes, social media marketing is a crucial part of growing a mortgage business. I specialise in helping mortgage brokers leverage platforms like LinkedIn, Facebook, and Instagram to generate leads, build their personal brand, and engage with potential clients. Effective social media marketing strategies can significantly increase your visibility and attract high-quality leads for your mortgage business.
How can coaching improve my sales techniques as a mortgage broker?
Coaching improves your mortgage sales techniques by teaching you how to build rapport with clients, overcome objections, and close deals more effectively. You'll learn how to refine your sales pitch, handle complex client situations, and convert more leads into long-term clients. With the right sales techniques, you can grow your mortgage business and increase your conversion rates.
What’s the difference between a mortgage broker coach and a general business coach?
A mortgage broker coach has specialised expertise in the mortgage industry, offering tailored strategies for mortgage marketing, sales, and business growth. While a general business coach may provide broad advice, a mortgage broker coach understands the specific challenges and opportunities of the mortgage industry. This expertise ensures that the strategies you learn are directly applicable to growing your mortgage business.
Do I need to sign a long-term contract for coaching?
No, you don’t need to sign a long-term contract. I offer flexible coaching options for mortgage brokers, including one-time sessions or ongoing support. Whether you’re looking for a quick boost to your mortgage marketing strategy or long-term guidance to grow your business, there’s a coaching package that fits your needs without the pressure of a long-term commitment.
How do I know if I need a mortgage broker coach?
If you're struggling with lead generation, client conversions, or scaling your mortgage business, a mortgage broker coach can provide the direction and support you need. You may also need coaching if you feel stuck, are unsure how to improve your mortgage marketing, or want to take your business to the next level. A coach helps you identify opportunities for growth and implement strategies that deliver results.
Can you provide examples of success stories from other mortgage brokers you've coached?
Yes! Many mortgage brokers I’ve coached have seen incredible results, from doubling their lead generation to significantly increasing their revenue. I’ll be happy to share case studies and testimonials that highlight how coaching has transformed their mortgage marketing strategies, improved client conversions, and helped them grow their mortgage businesses. you can see these above on this page.
Will coaching help me if I already have a successful mortgage business?
Absolutely. Even if you already have a successful mortgage business, coaching can help you scale further by optimising your mortgage marketing, improving sales techniques, or streamlining your operations. Whether you want to build a larger team, expand your client base, or refine your personal brand, coaching offers tailored strategies to help you achieve even greater success.
How do I get started with mortgage broker coaching?
Getting started with mortgage broker coaching is easy. Simply schedule a free consultation to discuss your goals and challenges. From there, we’ll create a personalised coaching plan that addresses your needs, whether you want to improve your mortgage marketing, increase lead generation, or streamline your business processes. Let’s work together to grow your mortgage business and achieve long-term success!
