Do Mortgage Brokers Really Need Their Own Website? The Truth You Need to Know

A few years ago, I had a conversation with a mortgage broker who was absolutely killing it with referrals and word-of-mouth leads. His business was thriving, and he had a steady flow of mortgage clients. But when I asked him about his website, he just shrugged.

"I don’t really need one," he said. "Most of my business comes from recommendations."

Fast forward to today, and that same broker is struggling. His referral pipeline dried up, a competitor with a strong online presence moved into his space, and potential clients started questioning his credibility because they couldn’t find him online.

If you’re a mortgage broker and still relying solely on referrals, it’s time to rethink your strategy. Here’s why having your own website isn’t just a luxury—it’s essential for your business growth.

Why Do Mortgage Brokers Need a Website in 2024?

The mortgage industry is changing fast. Clients don’t just take a friend’s recommendation at face value anymore—they Google your name, they check your online presence, and they compare you to your competitors.

And if they can’t find your website? That’s a problem.

What Happens If a Mortgage Broker Doesn’t Have a Website?

Not having a professional website can seriously impact your business. Here’s why:

1. Does Not Having a Website Hurt Your Credibility?

Yes, 100%. If a potential client searches for you online and only finds a LinkedIn profile or a half-empty Facebook page, they might assume:

• You’re not established or experienced

• You’re not a trusted mortgage advisor

• You’re not staying up to date with modern business practices

A website instantly makes you look professional, credible, and trustworthy. It acts as a digital storefront where clients can see exactly what you offer and why they should work with you.

🔗 Watch this video on how to optimise your mortgage website to attract more leads

2. Can a Website Help Mortgage Brokers Generate Leads on Autopilot?

Absolutely! A well-optimised mortgage website works for you 24/7, attracting leads while you focus on advising clients. Here’s how:

✅ Search Engine Optimisation (SEO) – When people search for terms like “best mortgage broker near me” or “first-time buyer mortgage advice,” an SEO-friendly website can help you show up on Google.

✅ Lead Capture Forms – A website allows you to collect client details through contact forms, free guides, and mortgage calculators. This means more high-intent leads coming directly to you.

✅ Booking System Integration – Tools like Calendly can be embedded into your site, so clients can book a free consultation instantly, cutting down back-and-forth emails.

🔗 Watch my video on content marketing for mortgage brokers to generate leads

3. Are Mortgage Brokers Losing Clients to Competitors with a Website?

Yes, and you might not even realise it. Here’s a scenario I see all the time:

A potential client gets a referral for two different mortgage brokers. They look them both up online.

• Broker A has a professional website, with testimonials, clear mortgage advice, and a simple way to book a call.

• Broker B has no website—just a LinkedIn profile and an old Facebook page with outdated posts.

Who do you think they’ll choose?

Clients want convenience and confidence before making a financial decision. If another broker makes it easier for them to understand the process and get in touch, they’ll win that client—even if they’re not the best broker.

🔗 Watch this video on staying ahead of industry changes for mortgage brokers

4. Does a Website Help Mortgage Brokers Scale Their Business?

Yes! A website allows you to move beyond a referral-based business and scale. Here’s how:

✔️ It attracts inbound leads – No more chasing clients; they come to you.
✔️ It builds brand authority – You can position yourself as an expert through blogs and FAQs.
✔️ It frees up your time – Instead of answering the same mortgage questions over and over, your website does it for you.

🔗 Watch my video on what to expect in your first year as a mortgage broker

5. Is a Mortgage Website Expensive to Set Up?

Not at all. Many brokers assume that setting up a website is expensive or time-consuming, but that’s not true. You can:

🚀 Start with a simple Wix, Squarespace, or WordPress site for as little as £10/month.
🚀 Invest in a custom-built site with SEO optimisation if you want long-term growth.

Either way, the return on investment is far greater than the cost. One new client from your website could pay for an entire year of hosting.

What’s the Business Lesson Here?

If you’re building a mortgage business without a website, it’s like trying to open a shop with no front door.

A professional website is more than just an online business card. It’s your brand hub, your lead generation tool, and your 24/7 salesperson.

The brokers who are winning in 2024 aren’t just great at giving mortgage advice—they’re great at being visible.

So, let me ask you this: If a potential client Googles your name today, what will they find?

Because in today’s world, your online presence can make or break your business.