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Ash Borland, Mortgage Business Coach, sharing advice on how to start a career as a mortgage broker specialising in bad credit clients.

How To Become a Mortgage Broker Specialising in Bad Credit Mortgages

April 05, 20253 min read

Bad credit doesn’t mean no mortgage – and that’s where you, as a mortgage broker, can step in to help. Specialising in bad credit mortgages is not only a rewarding niche but also a growing market in the UK. In this guide, we’ll explore how to become a mortgage broker who confidently serves clients with adverse credit histories.

What Qualifications Do I Need?

To become any kind of mortgage broker in the UK, the first step is gaining your CeMAP qualification (Certificate in Mortgage Advice and Practice). This is the industry standard and legally required if you want to offer mortgage advice.

👉 Watch this video to learn more: What is the CeMAP Qualification, and Why is it Important

Should I Work for a Firm or Go Self-Employed?

After gaining CeMAP, you’ll need to decide between joining a firm or working independently. Most new brokers begin under a mortgage network or as part of a brokerage to gain experience and build up their case knowledge.

To specialise in bad credit, consider joining firms or networks that have access to a wide panel of lenders, especially those dealing with specialist or adverse credit mortgages.

👉 Need help deciding? Check out this video: What’s the difference between working as an independent broker and for a company?

Why Specialise in Bad Credit Mortgages?

With rising living costs, late payments, and defaults becoming more common, more people than ever need help securing a mortgage despite having poor credit. This niche allows you to serve a high-demand audience often overlooked by mainstream lenders.

Specialising in this area means:

  • Understanding credit reports deeply

  • Building relationships with specialist lenders

  • Providing reassurance and education to nervous clients

  • Navigating complex cases with creativity and confidence

What Skills Are Essential?

Besides the standard mortgage broker skills—organisation, compliance, sales—you’ll need to develop empathy, problem-solving, and perseverance. Your clients may feel vulnerable, so your role includes guiding and educating them without judgment.

👉 Hone your people skills: What Skills Are Essential to Becoming a Successful Mortgage Broker?

How Do I Attract Bad Credit Clients?

Once you’re qualified and set up, it’s time to build your personal brand. This is where content marketing becomes key. Position yourself as the go-to expert by:

  • Creating videos or blogs explaining bad credit mortgages

  • Sharing client success stories (with permission)

  • Offering free credit tips and mortgage prep checklists

👉 Learn how to get leads online: Content Marketing in Mortgage Lead Generation

Common Pitfalls and How to Avoid Them

  1. Judging the client – Always approach with understanding.

  2. Overpromising outcomes – Be clear on what's realistic and what's not.

  3. Lacking lender knowledge – Stay updated on specialist lender criteria.

  4. Avoiding fees – Your time and knowledge are valuable; charge accordingly.

👉 For advice on charging fees: Should You Charge a Broker Fee? Pros and Cons

Final Thoughts

Becoming a mortgage broker in the bad credit space means combining strong technical knowledge with genuine compassion. It’s not the easiest niche, but it’s incredibly rewarding and often less saturated than mainstream markets.

You’re not just helping clients buy homes—you’re helping them rebuild their financial future.


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