How Long Should Mortgage Broker Videos Be to Attract Leads?
Mortgage brokers often ask me: “How long should my videos be?”
It’s a fair question. Video marketing for mortgage brokers is one of the most powerful tools available today, but knowing whether to create a 30 second Reel, a 3 minute YouTube explainer, or a 20 minute masterclass can be confusing.
The short answer? It depends on your goal.
Different video lengths serve different purposes inside your mortgage marketing strategy. Some videos are designed to grab attention, others to build trust, and some to generate actual leads. The most successful mortgage advisors use a mix of all three.
Let’s break it down.
Why should mortgage brokers use short-form video for attention?
If your goal is awareness, getting in front of people who don’t know you exist yet, then short-form video is the way to go.
Best length: 15–45 seconds
Best platforms: Instagram Reels, TikTok, YouTube Shorts
Best content types: Mortgage FAQs, quick tips, myth-busting
Short videos act like a digital handshake. They’re quick, scroll-stopping, and introduce you as a mortgage broker to people who might not otherwise find you.
Think of them as a billboard on a busy road. Most people will drive past, but a few will take notice and those are the people you want in your audience.
Examples for brokers:
“Can I get a mortgage with bad credit?” (30-second myth-buster)
“What is an Agreement in Principle?” (quick explainer)
“3 mistakes first-time buyers make” (attention-grabbing list)
Got a quick question? Leave it in the comments or drop me a message on Instagram. I’m always happy to help.
Instagram: @ashborland
How can mortgage brokers stop rambling in short videos?
Here’s a practical tip: set a timer. On Instagram Reels, you can tap Length and choose 30 seconds before you hit record. That way, you’re forced to keep your message sharp.
Most brokers struggle here. They over-talk, wander off-topic, and suddenly a “quick mortgage tip” becomes a two-minute ramble. The brokers who master short form stand out because their videos are crisp, punchy, and value-packed.
Short-form video is uncomfortable at first, but once you get the hang of it, it will become your biggest awareness driver.
Need quick wins? Check out my FREE 30-Day Mortgage Broker Boost. It includes daily emails and videos to help you grow leads, sales, and client retention.
Why are mid-length videos so effective for mortgage brokers?
Once someone knows who you are, you need to nurture that interest. This is where mid-length videos come in.
Best length: 2–5 minutes
Best platforms: YouTube, Facebook
Best content types: Mortgage process explainers, case studies, step-by-step guides
Mid-form video is where you can answer client questions in more detail and start building authority. They’re long enough to show expertise but short enough to hold attention.
What kind of mortgage content works best in 2–5 minutes?
Case studies: “How I helped a self-employed client secure a mortgage with only one year’s accounts.”
Process explainers: “The step-by-step process of remortgaging your home.”
Guides: “Everything first-time buyers need to know about stamp duty in 3 minutes.”
These videos are perfect for passive prospects, people who aren’t applying for a mortgage today but are curious about the process. They might watch your content, learn from you, and slowly build trust until they’re ready to take action.
On YouTube, mid-form videos also perform well in search results. If someone types “How to remortgage in the UK” into Google, your 3-minute explainer video has a strong chance of showing up.
How can long-form videos help mortgage brokers build authority?
When it comes to authority and lead generation, long-form content is king.
Best length: 10–30 minutes (sometimes longer)
Best platforms: YouTube, podcasts, webinars
Best content types: Deep dives, interviews, Q&A sessions, masterclasses
Long-form video won’t get the same view counts as a quick TikTok, but the people who do watch are much more valuable. They’re engaged, interested, and often close to becoming clients.
Want a complete roadmap on building authority as a new mortgage adviser? Grab The New Broker Success Playbook. It takes you from passing CeMAP to building a sustainable career.
Should mortgage brokers use all three video lengths?
Yes. If you want a complete mortgage broker video marketing strategy, you need all three.
Short form (15–45s): Awareness – helps new people discover you
Mid form (2–5 mins): Nurture – builds trust and positions you as an expert
Long form (10–30+ mins): Authority – generates leads and converts prospects
Skipping one of these stages weakens your funnel. For example, if you only make long videos, hardly anyone will see them. If you only make short clips, people won’t build the trust needed to apply.
It’s the combination that works.
What is the most important rule for mortgage broker videos?
Here’s the rule that matters more than anything else: value per second.
A sharp two-minute video packed with useful mortgage advice will always beat a rambling 10-minute video. Viewers don’t care about your chosen platform. They care about whether your content is worth their time.
If you want structured support, I offer 1:1 coaching inside the Mortgage Business Mastery System. It is designed to help brokers streamline, scale, and grow.
How can mortgage brokers get started with video today?
If you’re a mortgage advisor who’s never created video before, here’s a simple action plan:
Pick one question clients ask you regularly
Record a 30-second answer on your phone
Upload it as a Reel or Short
Repeat three times per week
Once you’re comfortable, expand into 2–5 minute explainers, then move into long-form content like YouTube or webinars.
Remember: it’s not about perfection, it’s about consistency.
Final Thoughts: How long should mortgage broker videos be?
So, what’s the answer?
Short videos (15–45s): Best for awareness and getting noticed
Mid-length videos (2–5 mins): Best for nurturing interest and building trust
Long videos (10–30+ mins): Best for authority and generating leads
The key is value per second, making sure every moment counts. When you master this, your mortgage video content will cut through the noise, attract the right clients, and help you grow your business.
Got questions? Message me anytime on Instagram: @ashborland
Start your journey with the FREE 30-Day Mortgage Broker Boost
New to the industry? Grab The New Broker Success Playbook
Ready to scale? Work with me 1:1 through the Mortgage Business Mastery System
