How to Get More Mortgage Leads as a Mortgage Broker in the UK
If you're a UK mortgage broker trying to grow your business, the number one question you’re probably asking is:
“How do I get more mortgage leads without relying on paid ads or introducers?”
In today’s market, generating consistent mortgage leads requires more than just being “good at your job.” The brokers who thrive build trust before they sell. They show up. They use systems.
In this blog, I’ll break down exactly how to generate more mortgage leads — using proven frameworks I teach brokers every day.
Whether you're new to the game or ready to scale, here’s how to create a steady flow of inbound mortgage enquiries.
Why Do Most Mortgage Brokers Struggle to Generate Leads?
The truth is, most mortgage brokers aren’t taught marketing. You're trained on compliance, criteria, and lender panels — not how to build a brand or attract ideal clients.
Common reasons brokers struggle with leads:
Relying solely on word-of-mouth with no strategy
Random, inconsistent content that doesn’t convert
No clear client journey from interest to enquiry
No automation to nurture or follow up with leads
That’s where the Lead Tripod Framework comes in — a system I created to help brokers structure and scale their lead generation properly.
What Is the Lead Tripod Framework for Mortgage Brokers?
To generate mortgage leads consistently, you need to spread your risk. Relying on one source (like estate agents or referrals) is dangerous — especially in a shifting market.
The Lead Tripod Framework teaches brokers to build leads from three sources:
1. How Do You Increase Mortgage Referral Leads?
Referral leads are clients who were referred to you by someone you’ve worked with before.
They convert well because trust is already built. But they take time.
Tips to increase referrals:
Create standout moments at the start and end of the process
Send personalised video updates and thank-you gifts
Stay in touch with annual mortgage reviews or check-in emails
Ask for testimonials or Google Reviews right after completion
Pro tip: Avoid cash incentives — they cheapen the referral. Focus on creating a brand people want to refer.
2. How Do You Generate Brand Leads From Social Media and Content?
Brand leads are the most misunderstood type of lead. These are people who follow you online, consume your content, and think of you when the time comes.
They’re not ready today — but they will be.
How to build brand leads:
Post consistently on LinkedIn, YouTube, Instagram or TikTok
Share videos, behind-the-scenes, client wins, FAQs
Create a lead magnet like a first-time buyer guide or remortgage checklist
Use email sequences to nurture them over time
Most brokers give up before these leads convert. But when they do? They’re warm, loyal, and often refer others too.
3. How Can You Attract High-Intent Demand Leads?
Demand leads are actively searching for mortgage advice now. These are your short-term wins.
They usually come through:
SEO-optimised blog content (like this)
Google Business Profile and reviews
Lead magnets with strong calls to action
Discovery call links in your content
Use a tool like Calendly to make booking calls easy, and always qualify leads before the first chat.
What Kind of Content Attracts Mortgage Leads Online?
You don’t need to dance on TikTok to get leads. But you do need to post content that builds trust and positions you as the go-to broker.
Here’s the structure I teach inside my coaching:
The Content Pillars:
Awareness Content – Tips, myth-busting, “how-to” advice
Nurture Content – Case studies, storytelling, mindset
Lead Content – Testimonials, call-to-actions, downloads
Example Awareness Post:
“Most people think a 5% deposit means any property. Not true. Let’s break it down.”
Example Nurture Post:
“Last week, I helped a couple secure a mortgage after being told 'no' twice. Here’s how…”
Example Lead Post:
“Want my free checklist: 5 Mistakes First-Time Buyers Make? Send me a message and I’ll send it over.”
Keep it simple, repeatable, and relevant to your niche.
How Do You Convert More Mortgage Leads Into Clients?
Once someone books a call, your job isn’t to convince — it’s to lead.
Use these simple strategies:
SPIN Selling: Ask deeper questions — what’s really behind their enquiry?
Price Anchoring: Mention your full advice value before discussing fees
Objection Pre-Handling: Say what they’re thinking before they say it (“Most people ask if we charge upfront…”)
Your job is to guide, not sell. You’re the expert — act like it.
How Are Top Mortgage Brokers Scaling Their Lead Flow?
Brokers who are winning in 2025 are doing three things:
Using Systems – CRMs, booking tools, automations
Owning a Niche – First-time buyers, NHS workers, self-employed
Building Authority – Through consistent, helpful content
Here’s what my clients are doing:
Jenny Holt went from scared of video to daily posting — tripled her income in 18 months.
Becki Davidson landed a landlord with 60+ properties after revamping her brand content.
Anish Patel stopped copying others and now gets DMs weekly from ideal clients.
What Should You Do Next to Get More Mortgage Leads?
You don’t need to post more. You need a plan.
Start here:
Identify your niche using the Niche Triangle (Demographic / Psychographic / Geographic)
Create a weekly content schedule with 3 types of posts
Use Calendly and automation to pre-qualify and convert leads
Track where leads are coming from using the Lead Tripod method
Want Help Building Your Own Lead Machine?
If you’re a mortgage broker who’s tired of relying on estate agents, random referrals, or sporadic posting — I can help.
Whether you're brand new or ready to scale, my coaching helps you:
Build your brand authority
Create content that actually converts
Simplify your sales process
Increase protection sales without pressure
Visit my website to download the free Mortgage Business Blueprint or book a 1:1 call.
