How Can Mortgage Brokers Turn YouTube Videos Into SEO-Friendly Blogs?
Most mortgage brokers think YouTube is only useful for getting video views. But here is the truth: every YouTube video you upload is also a blog waiting to happen. And if you are not repurposing those videos into written blogs, you are leaving valuable Google search traffic and more importantly new mortgage leads on the table.
In this guide, I will show you step by step how to turn your mortgage YouTube videos into powerful SEO-friendly blogs that can rank on Google, attract clients, and double your reach without doubling your workload.
Why Should Mortgage Brokers Repurpose YouTube Videos Into Blogs?
Mortgage brokers are under constant pressure to generate leads in a crowded market. Video content is great for building trust and authority, but YouTube alone is not enough.
Here is why:
Google loves blogs. When people search questions like How does a mortgage in principle work? or What income do I need for a mortgage? they are often looking for written answers.
Blogs capture passive prospects. Not every potential client wants to watch a video, especially when they are searching during work or on their phone. Written blogs give them another way to engage with you.
SEO lasts longer. A YouTube video can generate views for months, but a blog can rank on Google for years, consistently bringing in new leads.
By turning each video into a blog, you multiply your visibility without creating extra content from scratch.
How Can Mortgage Brokers Transcribe YouTube Videos Into Blog Content?
The first step in turning a mortgage YouTube video into a blog is transcription.
You can use tools such as:
Descript for recording, editing, and auto-transcribing
Otter.ai for simple and quick transcription
These tools turn your video’s audio into text. But the raw transcript will not be perfect. It will include filler words, misspellings, and clunky sentences. That is fine. The goal is to clean it up into a readable format that can act as the foundation of your blog.
Why is this important for mortgage brokers? Because the transcript captures your own voice, expertise, and phrasing. While AI can generate generic mortgage blogs, transcribing your own videos ensures the content reflects your perspective and builds authentic trust with clients.
How Can Mortgage Brokers Restructure Transcripts for SEO?
Here is where most brokers go wrong. They take a transcript, paste it into a blog, and hit publish. That does not work.
To make a blog rank on Google, you need to restructure it for SEO.
Turn every heading into a search-driven question.
Example: Instead of “Mortgage affordability tips,” use “How can mortgage brokers help clients improve affordability?”Use H2 and H3 headings strategically.
Google scans these headings to understand your content. By using common mortgage search terms such as remortgage advice, mortgage deposit tips, or self-employed mortgage broker, you increase your chances of ranking.Think search first.
Do not just copy and paste your spoken words. Reshape them into answers to the exact questions people are typing into Google.
For example, if your video is about bad credit mortgages, restructure your blog around questions such as:
Can I get a mortgage with bad credit in the UK?
What deposit do I need for a bad credit mortgage?
How can a mortgage broker help clients with poor credit?
This turns your blog into a searchable resource that prospects and Google actually value.
What Context and Examples Should Mortgage Brokers Add to Blogs?
A YouTube video feels conversational, but a blog needs to be clear, scannable, and packed with examples.
Here is how mortgage brokers can improve transcripts:
Add bullet points to break down steps such as “How to prepare for a mortgage application”
Include examples such as how one client improved their mortgage chances by clearing a small credit card balance
Summarise key points at the end of each section
This extra context makes your blog more valuable. For example, if your video covers mortgage broker fees, expand the blog with case studies showing how brokers save clients money over going direct to lenders. These examples build trust and show readers why working with a broker is worth it.
Why Should Mortgage Brokers Embed YouTube Videos Into Blogs?
Every repurposed blog should also feature the original video.
Here is why embedding your YouTube video is essential:
It boosts YouTube watch time. People might read your blog and then watch the video, increasing your channel’s performance.
It keeps visitors on your site longer. The longer someone spends on your site, the more Google trusts your content.
It caters to different preferences. Some visitors prefer reading while others want to watch or listen.
Always place the YouTube video at the top of the blog. If you bury it at the bottom, fewer readers will watch it. You can also link to related videos within the blog to create a content loop that keeps people engaged.
How Can Mortgage Brokers Optimise Blogs for Conversions?
Ranking on Google is powerful, but turning readers into leads is the real goal. That means optimising every blog for conversions.
Here is how:
Add lead magnet links such as a free guide titled 5 Mistakes First-Time Buyers Make and link to your email capture form.
Use booking buttons such as Calendly so readers can book a call directly.
Promote your offers. Whether it is one-to-one coaching, CeMAP training, or mortgage advice services, make sure your next steps are clear.
For example, in my blogs I always include:
A link to message me directly on Instagram
My free 30-Day Mortgage Broker Boost with emails and videos that share quick wins
My New Broker Success Framework, which is a roadmap from CeMAP to career success
A call-to-action for one-to-one coaching
An affiliate link to Future in Finance CeMAP courses with a discount code
Every blog is an opportunity to capture a lead, book a meeting, or earn affiliate income.
What Are the Biggest Mistakes Mortgage Brokers Make When Repurposing Content?
After helping hundreds of mortgage brokers with content marketing, here are the mistakes I see most often:
Copy-pasting transcripts without editing, which creates unreadable blogs
Forgetting SEO and failing to turn headings into questions
Not embedding the video, which loses YouTube growth opportunities
No call-to-actions, which wastes the traffic you worked to attract
Avoid these mistakes, and your repurposed blogs will perform far better.
How Can Mortgage Brokers Build a System for Repurposing YouTube Videos?
The secret is consistency. You do not want to repurpose blogs only when you feel like it. You want a system.
Here is a simple workflow for mortgage brokers:
Record a YouTube video answering a client question
Transcribe it using Descript or Otter.ai
Clean up the text and restructure it for SEO
Add context, examples, and bullet points
Embed the YouTube video at the top of the blog
Add call-to-actions, lead magnets, and booking links
Publish it on your website and share across social media
With this system, every piece of content works twice as hard. Once on YouTube and once on Google.
Final Thoughts: Why Is This Strategy a Game-Changer for Mortgage Brokers?
Here is the mindset shift every mortgage broker needs. Every YouTube video is a blog waiting to happen.
By transcribing, restructuring for SEO, adding context, embedding your video, and optimising for conversions, you can double your reach without doubling your effort.
The mortgage brokers who adopt this approach will dominate search results, attract more inbound leads, and position themselves as trusted experts in their niche.
Useful Links for Mortgage Brokers
Got a quick question? Drop me a message on Instagram: https://www.instagram.com/ashborland/
The FREE 30-Day Mortgage Broker Boost: https://ashborland.com/30day
The New Broker Success Framework: https://ashborland.com/playbook
Work With Me 1:1 Coaching: https://ashborland.com
Get CeMAP Qualified (use code ASH50 for £50 off): https://www.futureinfinance.co.uk/elearning
