How Can Mortgage Brokers Write SEO-Optimised Content Using AI?

Why Should Mortgage Brokers Use AI to Create Content?

As a mortgage broker, staying competitive in today’s digital landscape is vital. Writing SEO-optimised content using AI for mortgage brokers can be a game-changer, allowing you to produce high-quality blogs that drive traffic and generate leads.

Hi, I’m Ash Borland, a business coach and brand strategist. I’ve spent the last five years helping hundreds of mortgage brokers simplify success, improve their impact, and boost their income. If you want to learn more about working with me directly, visit Work With Me.

Let’s dive in.

What Mistakes Do Mortgage Brokers Make When Using AI?

Many advisors make a fundamental mistake with AI: they ask it to create generic content like "5 Tips for First-Time Buyers." The result? AI pulls basic information from the internet, producing a bland, unoriginal piece.

The key to creating personalised mortgage broker content with artificial intelligence is to guide the AI properly. Whatever you put in determines what you get out. To avoid uninspired output, focus on crafting detailed, specific inputs to guide the AI.

How Can You Use Your Expertise to Create AI-Driven Content?

One of the best ways to create authentic and valuable content is to leverage your expertise. Here’s how:

1. What Ideas Should You Outline First? Start with topics relevant to your audience. For example, "AI content strategies for mortgage brokers to improve search rankings."

2. How Do You Record Your Ideas Effectively? Use your phone or an app like Captions to record yourself talking about the topic. Keep it natural and conversational.

3. What’s the Best Way to Transcribe Your Ideas? Upload the video into tools like Descript or use dictation tools on your phone to generate a written version of your spoken content.

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How Do You Turn a Transcription into an Optimised Blog?

Once you have your transcription, refine it using AI. Here’s a step-by-step process:

What’s the Best Way to Create an Effective AI Prompt?

Provide ChatGPT with a clear, detailed prompt to guide the blog creation. For example:

"I am a mortgage broker helping first-time buyers in the UK get on the property ladder. Using the transcription below, can you write a blog optimised for search on the topic 'How to Get a Mortgage as a First-Time Buyer'? Please ensure the content is relevant to the UK market."

This step is crucial for leveraging AI for effective content marketing in mortgage services.

What Should You Look for in the First Draft?

AI will produce a draft based on your input. Don’t expect perfection on the first try. Instead:

• Check for UK-specific relevance.

• Identify gaps in information.

• Ensure it reflects your tone and style.

How Can Long-Tail Keywords Improve Your Blog?

SEO is about addressing what your audience searches for. To optimise your blog:

1. What Are Long-Tail Keywords and Why Are They Important? Long-tail keywords are specific search phrases like "Enhancing mortgage broker lead generation with AI-written blogs" or "Step-by-step guide to AI-driven content marketing for mortgage advisors."

2. How Do You Incorporate Keywords Naturally? Prompt AI to integrate these keywords organically into the blog.

By following this process, you’ll unlock the potential of AI-powered content for mortgage brokers.

How Do You Optimise Headings and Subheadings for SEO?

Headings and subheadings play a critical role in SEO. Instead of generic titles like "Step 1," use searchable phrases such as:

• "How Much Deposit Do I Need as a First-Time Buyer?"

• "Can You Get a Mortgage with Bad Credit in the UK?"

Ask AI to rewrite headings and subheadings into question-based formats. This is one of the best practices for mortgage brokers using AI in content creation.

Why Should You Add Links to Your Blog?

Integrate links to enhance your blog’s value:

• What Are Internal Links and Why Are They Useful? Direct readers to resources like "AI tools for creating lead-generating content in the mortgage industry."

• What Are External Links and When Should You Use Them? Include credible sources to back up claims or provide additional information.

This practice ensures your blog aligns with the principles of creating personalised mortgage broker content with artificial intelligence.

How Can You Refine Your Content’s Tone and Style?

To make your content engaging and relatable:

• Ask AI to adjust the tone to match your original transcription. For example:

  "Can you rewrite this blog in a conversational, first-person tone?"

• Tailor the style to your audience’s preferences – whether professional or casual.

For more insights into tone and style, tune into my Mortgage Business Mastery Podcast available on Apple Podcasts and Spotify.

What Final SEO Steps Should You Take Before Publishing?

Before publishing, ensure the blog is fully optimised:

• How Do You Write a Search-Optimised Title? Request a catchy, SEO-friendly title such as "Best Practices for Mortgage Brokers Using AI in Content Creation."

• What Should Your Meta Description Include? Generate a 150-character summary for search engines.

• Why Is Alt Text Important for Images? Upload your blog’s cover image to AI and ask for descriptive alt text.

How Do You Monitor the Success of Your AI-Optimised Blog?

Once your blog is live, monitor its performance. Tools like Google Analytics and Search Console can help track metrics like traffic and engagement. Use this data to refine future content strategies.

What Content Topics Can You Use to Engage Your Audience?

To inspire your content creation, consider prompts such as:

• "How to Save for a Deposit as a First-Time Buyer in the UK"

• "Top Tips for Getting a Mortgage with Bad Credit"

• "The Complete Guide to Remortgaging Your Property in 2024"

Conclusion: Why Should Mortgage Brokers Master AI Content Creation?

Writing great content with AI doesn’t have to be overwhelming. By following these steps, you can create blogs that are not only informative and engaging but also optimised to rank well in search engines.

If you’re looking for more actionable tips and advice, don’t forget to connect with me on Instagram, LinkedIn, and Facebook.

And for a deeper dive into mortgage business strategies, listen to my Mortgage Business Mastery Podcast on Apple Podcasts or Spotify.